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Content Creation Program
The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Why Study Content Creation at St. Bonaventure?
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
Social Media Skills for Today's Content Creators
Social media has transformed how organizations connect with audiences, making it one of the most valuable skills for today's communication professionals. While the Bachelor of Arts in Content Creation is broader than a social media degree, students learn how to develop platform specific content, write compelling digital stories, engage online communities, analyze audience performance, and create multimedia campaigns that support organizational goals.
Coursework combines content strategy, visual storytelling, video production, writing, branding, and audience engagement to prepare graduates for careers that increasingly rely on social media expertise.
Whether you hope to work in marketing, public relations, journalism, corporate communications, nonprofit organizations, or digital media, you'll graduate with the creative, strategic, and technical skills needed to produce content that connects with audiences across today's leading social media platforms.
Coursework combines content strategy, visual storytelling, video production, writing, branding, and audience engagement to prepare graduates for careers that increasingly rely on social media expertise.
Whether you hope to work in marketing, public relations, journalism, corporate communications, nonprofit organizations, or digital media, you'll graduate with the creative, strategic, and technical skills needed to produce content that connects with audiences across today's leading social media platforms.
Internships equip you to meet a fast-evolving marketplace.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the .
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.
- Learn more about Jandoli School internship requirements.
- Learn about opportunities with campus media.
Program Information
Bachelor of Arts in Content Creation
The major in Content Creation prepares students to create compelling digital content for today鈥檚 rapidly evolving media landscape. Through hands-on coursework in social media, digital storytelling and multimedia production, students develop the creative, strategic and technical skills needed to engage audiences across platforms.
Communication minor
- For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.
Learning objectives
- To view learning objectives for Jandoli School of Communication programs, visit About the Jandoli School.
鈥楿nconditional Surrender鈥 brings Grant鈥檚 Civil War story to life
Oct 8, 2025 | The latest book by Dr. Chris Mackowski, professor of Journalism and Mass Communication in the Jandoli School, offers a reader-friendly, intro-level overview of Union General Ulysses S. Grant鈥檚 wartime career.
Harris and DeSimone to present research on student perceptions
Oct 8, 2025 | Faculty members Heather Harris, MFA, and Kimberly DeSimone, Ph.D., have been selected to present their research at the upcoming Academy of Business Research Conference, to be held Oct. 29鈥31 in Marathon, Florida.
Dr. Kimberly DeSimone鈥檚 manuscript accepted for ABR Conference
Sep 24, 2025 | Dr. Kimberly DeSimone鈥檚 manuscript 鈥淎dam as the First Failed Leader: A Feminist-Epistemological Reframing of Genesis Through Leadership Theory鈥 has been accepted for presentation at the Academy of Business Research Conference in Marathon, Florida, Oct. 29鈥31.
Contact Us
Dr. Christopher Mackowski
Associate Dean of Undergraduate Programs Professor of Communication
Plassmann Hall 224