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New research explores social media habits across academic years
Jun 24, 2026, 09:00
by
Beth Eberth
Dr. Carl J. Case, professor of Business Information Systems, and Darwin L. King, professor of Accounting, had their paper 鈥淯ndergraduate Business Students Social Media Behavior: An Analysis of Academic Class" published in the Proceedings of the International Institute of Social and Economic Sciences International Academic Conference in Prague, Czech Republic.
Dr. Carl J. Case, professor of Business Information Systems, and Darwin L. King, professor of Accounting, had their paper 鈥淯ndergraduate Business Students Social Media Behavior: An Analysis of Academic Class" published in the Proceedings of the International Institute of Social and Economic Sciences International Academic Conference in Prague, Czech Republic.
Results of the five-year study suggest that total minutes on social media is negatively correlated to academic class year with less student dependence on social media as the student鈥檚 academic years pass.